Track the progress of kaiser marketing programs

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Reference no: EM132468824

How can Christine Paige address management's desire to see evidence that the campaign has resulted in increased enrollment or other similar "hard metrics?" Or should she resist that pressure from management and recommend another way to look at marketing metrics at Kaiser? Moving forward, which marketing metrics should be used to track the progress of Kaiser's marketing programs, given the organization's business and marketing goals?

Reference no: EM132468824

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