Trace real or hypothetical new product

Assignment Help Business Management

Reference no: EM133097534

Discussion Question

Trace a real or hypothetical new product through the steps in the new product development process, including idea generation, concept verification and testing, actual development, and test marketing. Discuss the establishment of "go/kill" points, meaning the criteria used to determine whether to proceed with the new product idea or abandon it at various stages in the process.

The idea generation stage should include potential sources of ideas such as trend monitoring, serendipity, or customer focus groups. The concept testing stage should include possible modifications based on feedback from potential customers, such as asking customers how this new product idea compares with present ways of the need the new product is intended to satisfy.

Reference no: EM133097534

Questions Cloud

Hot digital trends transforming the fashion industry : Many times, as we think about trends in the fashion industry, we think of how these trends relate to apparel.

Cause marketing on consumer behavior and brand messaging : Many retailers and brands in the industry are now using cause marketing as a way to identify with their customers.

What influences your buying decisions : You will discuss what type of consumer you are and what influences your buying decisions.

Identify the knowledge management cycle : Identify the knowledge management cycle, found in exhibit 6.6, in this case, applying each entity such as create, capture, refine, etc. to the case and briefly

Trace real or hypothetical new product : Trace a real or hypothetical new product through the steps in the new product development process, including idea generation,

Relevant news stories : What is one of the most relevant news stories of the last few years?

About qualitative research methods : You learned about qualitative research methods. You will further explore these methods in this assignment.

Investment thoughts : Describe the thoughts about how to conduct the investment analysis about delta airline stock and write the investment report.

Describe patient information capture process : Choose a health care organization or provider with which you are familiar and describe its patient information capture process.

User Account

All Pages