Toyota establish for the camry

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Reference no: EM13917141

Toyota Motor Corporation uses target costing. Assume that Toyota marketing personnel estimate that the competitive selling price for the Camry in the upcoming model year will need to be $27,000. Assume further that the Camry's total unit cost for the upcoming model year is estimated to be $22,500 and that Toyota requires a 20% profit margin on selling price (which is equivalent to a 25% markup on total cost). a. What price will Toyota establish for the Camry for the upcoming model year? $

b. Since the estimated manufacturing cost the target cost, Toyota its total costs to maintain competitive pricing within its profit objectives.

Reference no: EM13917141

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