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QUESTION 1
A company needs to consider its marketing mix in order to meet its customers' needs effectively. Explain the four main elements of the marketing mix for an organisation of your choice and discuss their importance for an organisation
QUESTION 2
Explain the stages of the consumer decision-making process and discuss the role of marketers in each of these stages
QUESTION 3
Services are originally intangible and relatively quickly perishable whose buying takes place in an interaction process aimed at creating customer satisfaction but during this interactive consumption this does not lead to material possession?. Discuss the characteristics that marketers should take into considering when designing and delivering services
QUESTION 4
You are the Marketing Manager of a company which has been experiencing a decrease in the number of customers since the past 6 months and have decided to use marketing research to identify and resolve this problem
a) In the above situation, which research method/s would you use and why?
b) Explain why is it important for tourism organisations to carry out marketing research
c) Explain how you would carry out an effective interview
Identify and explain one type of market segmentation that you believe is being adopted by the Virgin Group Describe two other types of market segmentation that can be adopted by Virgin Group and explain the importance of market segmentation, tar..
Analyse and determine the relationship between Organisational Strategy and HRM.
Prepare a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar.
What is Customer Relationship management System (CRM)? How does such system add value to an organisation and to its consumers How does a Database Management System assist a business to improve centralisation, eliminate redundancy, and maintain re..
Write a case study on marketing environment.
Retirement strategy and salary arrangements.
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
What is Customer Relationship Management and Give two major differences between CRM and eCRM
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
What are the major areas of focus for purchaser.
Identify a Fortune 500 company that should use strategic alliance rather than going alone for its international expansion.
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
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