Tourism destination visitor and convention bureau

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Reference no: EM132201693

Imagine that you are a public relations spokesperson for a tourism destination’s Visitor and Convention Bureau. Labor Day is approaching soon, as is a Category 1 Hurricane within 100 miles of your locale. The city is projected to have a very high occupancy rate for the weekend. Your destination has never been impacted by a hurricane due to its “tucked in” location.

1. Given the current weather forecast, what communications strategies would you use to address the concerns of visitors with current plans to vacation/visit your locale. Explain in detail.

2. What other target audiences would you need to communicate with regarding this scenario?

3. If the hurricane turns and is on a direct path to hit and impact your area, what communication plans would you organize to handle media and visitor requests for damage assessments and other effects on the area?

Reference no: EM132201693

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