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Imagine that you are a public relations spokesperson for a tourism destination’s Visitor and Convention Bureau. Labor Day is approaching soon, as is a Category 1 Hurricane within 100 miles of your locale. The city is projected to have a very high occupancy rate for the weekend. Your destination has never been impacted by a hurricane due to its “tucked in” location.
1. Given the current weather forecast, what communications strategies would you use to address the concerns of visitors with current plans to vacation/visit your locale. Explain in detail.
2. What other target audiences would you need to communicate with regarding this scenario?
3. If the hurricane turns and is on a direct path to hit and impact your area, what communication plans would you organize to handle media and visitor requests for damage assessments and other effects on the area?
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