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Final will be based on your group project, "Tourism Destination Marketing". It is an individual project that you need to work on one additional section into the report. The topic of section will be announced soon.
The whole system of Information Technologies (IT) is being rapidly diffused throughout the tourism and hospitality industry and IT has become fundamental to the ability of the industry to operate and market effectively and competitively. Given this, there are new opportunities, including online direct marketing connecting directly with carefully targeted individual tourists and consumers via the Internet, websites, SNS, and so on to obtain an immediate response and cultivate long-lasting relationships. Therefore, the Final requires you to work on the additional section focusing on the online direct marketing strategies for the City of your Choice and your project. This section should be effectively added into the group project. Your grade for the extra credit will be determined on the basis of the critical thinking/idea that you demonstrate in relation to the relevance and importance of online direct marketing strategies for the City of your Choice and your project along with the clear definition of online direct digital marketing.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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