Tourism And Hospitality Events Management

Reference no: EM132667684 , Length: word count:2500

Tourism And Hospitality Events Management

Aims : The aim of this unit is to enable learners to understand the different types of events that are linked to the tourism and hospitality industry. Learners will gain an appreciation of the MICE sector as well as knowledge of the requirements of planning and managing events.

Scenario
You are working for Great Events Ltd, a company specialising in events of all kinds, from the smallest event such as organising a meeting to mega event such as participating in the organisation of the Olympic Games.

You are one of the most successful and enthusiastic event managers of the company. Although your company can (and has) run any type of event, your team specialise in the tourism and hospitality sector.

Your manager has asked you to participate in an exhibition connecting suppliers and clients.

TASK:

Instructions
Your task is to create an information brochure for Great Events Ltd, your brochure should be divided in 4 sections:
Cover page with contact details

Section 1(Labels are required1.1,1.2,1.3):

This section should include a broad classification of event (from small to mega events) as well as examples for each category. This section must provide details regarding,and explaining the relationship between tourism, hospitality and events.
the characteristic of each kinds of events.
Section 2(Labels are required2.1,2.2,2.3):
This section should include examples of venues suitable for running the events.
You should also promote the benefits of hosting events.

Section 3(Labels are required3.1,3.2,3.3):
This section should provide details about what the MINCE (Meetings, Incentives,
Networking, Corporate hospitality and Exhibitions) sector is, how it developed and what each element is

Section 4(Labels are required4.1,4.2):
Provide an example of event in a tourism destination.
Explain the positive and negative impacts that the event has/had on the destination.
Suggest ways to increase the positive impacts.
Suggest ways to decrease the negative impacts.

DETAILS:
1. Understand the different kinds of events by scale.
1.1 Classify small, large, hallmark and mega events.
1.2 Describe the characteristics of each kind of event.
1.3 Assess the relationships between the tourism, hospitality and events management industries.

2. Understand the different types of events that take place in the tourism and hospitality industry context.
2.1 Evaluate the characteristics of various real-life events within the tourism and hospitality industry,
2.2 Classify the range of venues within the tourism and hospitality industry that are suitable for the staging of events
2.3 Explain the benefits of staging events for businesses in the tourism and hospitality industry.

3. Understand the characteristics of the MICE(Meetings, Incentives,Corporate hospitality and Exhibitions) sector.
3.1 Describe the MICE sector.
3.2 Clarify the differences between each element of the MICE sector.
3.3 Assess external influences on the development of the MICE sector.
4. Understand the impact that events can have on tourism destinations.
4.1 Evaluate the range of impacts that events can have on tourism destinations.
4.2 Recommend measures to increase the positive impacts of events.
4.3 Recommend measures to reduce the negative impacts of events.

ASSIGNMENT Word Count - 2500 words.

Attachment:- Tourism And Hospitality Events Management.rar

Reference no: EM132667684

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