Total quality management and strategic planning

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Reference no: EM133202657 , Length: Word count: 2 Pages

Case study: Implementation of total quality management - British Airways.

This paper examines how the new concept of total quality management was implemented by the British Airways airline as one of the first companies that have applied such a program.

Read the case study thoughtfully and answer the following questions:

1. In the case study, the author demonstrated three views to define the total quality management. Briefly, explain these views and discuss its applicability in today's organizations? (250 - 300 words)

Based on what have learned about total quality management concepts and strategic planning:

2. Analyze the British Airways company's strategic objectives. (100 -150 words)

3. Do you think that these objectives will help the company to survive on the global market and outperforms its competitors? (100 -150 words )

4. According to the TQM program steps applied in the British airways company, everyone's' commitment appears to be essential. To which extent do you think this is true and why? (150 - 200 words)

5. Discuss the results provided in Table 1, and evaluate the company performance after conducting the TQM program? (150 - 200 words)

Reference no: EM133202657

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