Total number of first time triers expected in target market

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Reference no: EM132308545

Wood Paper plans to launch a new notepad product that is water resistant. The company wants to sell 35,000,000 of the new notepads next year and wants to know what trial rate is required to achieve this goal. The market research group has forecast an awareness rate of 75% and an ACV% of 60%. Of those that try the product by purchasing 1 notepad, 25% will repurchase 4 notepads per year. There are 200,000,000 notepad consumers in the target market. Total fixed costs to Wood Paper Company to manufacture this new notepad are $11,000,000, with variable costs of $3 per notepad.

1) What is the total number of first time triers expected in the target market assuming a trial rate of 18%?

Reference no: EM132308545

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