Reference no: EM132892713

Case Study

Consumers are becoming health conscious and would like to consume foods which are balanced and have all the required nutrients in proper quantities. These ingredients are cholesterol, salt, sugar, fiber, calories and additives. The consumers are not only concerned about such goods for themselves, but also their families. A survey was made by a company to find out the food attitudes of consumers. This was done to find out how products could be designed, advertised and positioned, to attract health conscious consumers. The survey of food attitude was carried out as food related items. These attitudes were food conscious, cooking attitudes, brand loyalty, instant food, price sensitivity, value etc.

On the basis of above case study write the:

1. Write down the topic showing independent and dependent variables, industry and target firm

2. Identify the problem statement discussing your required variables

3. Develop hypotheses for chosen variables

4. Develop objectives for the above case study

5. Make a theoretical frame work for the case