Topic purchasing intention of smartphones

Assignment Help Other Subject

Reference no: EM131186656 , Length: word count:2000

1.1- Background of the study

Talk about world wide

Have some recent statistics

Then talk about trends of smartphones in Malaysia

1.2- Problem statement

In this statement write 2 gaps why do you want to do this research, what is the reason. 200 words and must have referencing.

1.3- Research objectives

What are the objectives?

1.4- Research questions

1.5- Significance of research

How can this research help?

1.6- Scope of study

Where is this study to be (in Malaysia) 6 years of study so materials use for this research is from 2010-2016

2. Literature review

This should be left blank no definitions required.

2.1- purchase intention

Theories, models, must relate to independendant variable

2.3- Relationship between variables

2.3.1- Relationship between brand and purchase intention: It must be a relationship and academic writting

2.3.2- Relationship between price and purchase intention: It must be a relationship and academic writting

2.3.3- Relationship between social factor:

It must be a relationship and academic writing Reference must be from google journals https://utcc2.utcc.ac.th/utccijbe/_uploads/InProcess/201408/Investigating%20Factors%20Affecting%20Purchase%20Intention%20of%20iPhone.pdf

https://eprints.utar.edu.my/697/1/MK-2012-1004230.pdf

https://www.academia.edu/7004890/Factors_affecting_consumers_buying_intention_of_smartphones

https://ac.els-cdn.com/S2212567116301216/1-s2.0-S2212567116301216-main.pdf?_tid=838712fc-6db8-11e6-9900-00000aacb35d&acdnat=1472455173_f8e7a4ae17d9ea628bd6de6157bb6cb4

https://www.aessweb.com/pdf-files/ijass%203(12)-2426-2440.pdf

https://dspace.wul.waseda.ac.jp/dspace/bitstream/2065/38121/1/ShokenShuron_2012_9_Liao.pdf

https://hrmars.com/hrmars_papers/Antecedent_Stirring_Purchase_Intention_of_Smartphone_among_Adolescents_in_Perlis.pdf

https://icehm.org/upload/5343ED0814095.pdf

https://theseus32-kk.lib.helsinki.fi/bitstream/handle/10024/70466/Nagarkoti_Bishal.pdf?sequence=1

Reference no: EM131186656

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