Topic of the marketing mix

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Reference no: EM133117973

We explore the topic of The Marketing Mix. A company's marketing mix may be described as a combination of techniques and actions used to push its products into the market. It's called a marketing mix because it's made up of four separate parts that must be used in tandem to produce favorable outcomes.

The usage of a marketing mix is a great approach to guarantee that "the appropriate product is in the right place at the right time" happens. The marketing mix is an important tool for determining what a product or service can provide and how to plan for a successful product launch. The four Ps of marketing are most often used to implement the marketing mix: price, product, promotion, and place.

The focus on Chapter 11. This chapter considers the new marketing mix, including recent developments in e-business and e-marketing and their impact on marketing strategies. Following the early hype of the online and dot.com boom, and the equally spectacular online bust the chapter takes a more measured view of the opportunities and threats Internet-based technologies have to offer organisations, and looks at how they integrate with the more traditional elements of the marketing mix.

Chapter 11's case study entitled, "How ABB FIA Formula E championship built a fan base from scratch" discusses leveraging the marketing mix in strategy.

1. Which target markets is Formula E aiming at?

2. How is Formula E competing in the world of motorsport?

3. How does Formula E use digital media in its marketing mix?

Reference no: EM133117973

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