Topic had such an effect on their audience

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Reference no: EM133671623

Question: What do you think about this For my paper, I decided to write about the PR crisis that M&M's faced when they announced a change for the green M&M, which sparked backlash due to its iconic status as the first female spokescandy with its recognizable white gogo boots. The essay addresses how businesses should respond quickly and strategically to unanticipated obstacles that could harm their reputation and brand. It highlights the need for cautious preparation and thorough strategy execution to lessen the possible damage to income and sales. The main topic of discussion is how well-known company M&M's handled a PR crisis resulting from a controversial choice about simply one of its spokes candies and how that simple mistake can greatly impact a company tremendously. In my essay, I describe what tactics the company used to regain the trust of its consumers and why this topic had such an effect on their audience.

Reference no: EM133671623

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