Reference no: EM131096722

When developing marketing plans, it's critical that marketing managers stay on top of social change. There is no doubt that social media has changed consumer behavior, as nearly half of the world's population is expected to be on the internet in 2016. Social media is changing the consumer decision process, as the internet is used to obtain information, share ideas and even purchase products. Companies and organizations are now using the internet and particularly social media as part of their marketing plans.

Choose an example of a company that uses social media extensively. Explain how they use social media, name all the ways they use it as you incorporate chapter material. Give examples (mcdonald's or starbucks or taco bell) and answer thoroughly.