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Top-management committee reviews these ideas

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Reference no: EM133832284

Online New Product Development (US & Global)

Discussion 6.1
Review chapter 10 and answer the following scenario:
"Our small electrical engines division recently threw out a screening system that was based on a fairly complete scoring model, as they called it. Seems the model kept rejecting too many of their product ideas, some of which looked like sure winners to them--and to me, incidentally. Under their new system, a top-management committee reviews these ideas personally, without all that paperwork, and it looks like things will be better. Do you have any reaction to that?" Get expert help with your assignments!

Discussion 6.2
Check out this website. Pick an article and discuss the value and their insights.

Assignment 6.1
Look at these two methods of meeting the Criteria for New Products. What are your thoughts. How do we meet each of these requirements or Do we have to meet all of them. Picture this. You have a new Product to introduce to the Management. Is it important that your product meet ALL of the criteria?
Criteria Based on the NewProd Studies
• Must-Meet Criteria (rated yes/no):
- Strategic alignment
- Existence of market need
- Likelihood of technical feasibility
- Product advantage
- Environmental health and safety policies
- Return versus risk
- Show stoppers ("killer" variables)
· Should-Meet Criteria (rated on scales):
- Strategic (alignment and importance)
- Product advantage (unique benefits, meets customer needs, provides value for money)
- Market attractiveness (size, growth rate)
- Synergies (marketing, distribution, technical, manufacturing expertise)
- Technical feasibility (complexity, uncertainty)
- Risk vs. return (NPV, IRR, ROI, payback)
Writing Requirements
APA format, 3 pages in length (excluding cover page, abstract, and reference list)
Use the APA template located in the Student Resource Center to complete the assignment.

Reference no: EM133832284

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