Tools for marketing products and services

Assignment Help Operation Management
Reference no: EM132165637

In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tools that marketing managers use around the world. However, it is worth considering how marketing is perceived in your country and what the ethical dimensions of these marketing strategies are. For example, in the Diageo case discussed in Unit 3, we saw that the company has reduced the prices for many of its liquor brands in Africa as well as selling them in smaller, less-expensive packages. In a page or two, please reflect on the role of marketing in your country and putting on the ‘marketing manager’ hat, give some specific examples of where you think marketing “crosses the line” into unethical behavior, and make some recommendations for what should change.

Reference no: EM132165637

Questions Cloud

Present in any healthcare information system today : Discuss key features and functionality that should be present in any healthcare information system today.
What is its economic life : A $20,000 machine will be purchased by company whose interest rate is 10%. It will cost $5000 to install, but its removal costs insignificant. What is its life
Propose an idea for a real or fictional project : QUAL8090 - Propose an idea for a real/fictional project. The project must be related to the continuous improvement of a product, process, or service.
Summarize the outcome of the selected case : Using the e-Activity, summarize the outcome of the selected case. Then, outline a corrective action plan geared toward mitigating the unfair reasonable.
Tools for marketing products and services : In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services.
Should managers automatically be at the top of the pay scale : Image that you manager human resources for a small business. You have recently prepared a report on the market rate of pay for salespeople, and the company's.
Identify ethical considerations forensic psychologists need : Define in your own words forensic psychology as a specific example of applied behavioral science.
Determine the pump economic life : The pump's end-of-year salvage values over the next 5 years are $42K, $40K, $38K, $32K, and $26K. Determine the pump's economic life
What is the economic life of the pipe : The pumping costs are $8 per foot of pipe initially, and they increase annually by $5 per year starting in year 2. What is the economic life of the pipe

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd