Tool intended purely for social engagement

Reference no: EM13327829

Social media may have begun, as its namesake implies, as a tool intended purely for social engagement, but the commercial value soon became apparent and it has become the marketer’s new best friend too. As social media use now far outweighs traffic, circulation, audience reach for all traditional media channels, marketers have had to seriously alter their game plan to take this shift in the media landscape into account. The industry is finding that conventional strategies have had to be re-written and the basic structure of any campaign transformed. How is it that a platform once devoid of any commercial content has had such a significant impact on the marketing industry?

Reference no: EM13327829

Questions Cloud

Determine what will be the value of the house in 7 years : Say that you purchase a house for $150,000 by getting a mortgage for $135,000 and paying a $15,000 down payment. Assume you get a 15-year mortgage with a 6% interest rate.

What is virtual memory : What are character devices and block devices? What is the difference between them? What types of devices are represented by block device files?

Social media-business transparency and engagement : Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate ..

What will the monthly payment be of new sports car : You want to buy a new sports car from Muscle Motors for $86,000. The contract is in the form of a 72-month annuity due at a 7.65 percent APR. What will your monthly payment be

Tool intended purely for social engagement : Social media may have begun, as its namesake implies, as a tool intended purely for social engagement, but the commercial value soon became apparent and it has become the marketer’s new best friend too.

Despite the potential fallbacks of social media : Despite the potential fallbacks of social media, it is easy to see why it is increasingly overtaking traditional forms of marketing. Take television commercials for example, they can cost millions;

Calculate the weighted average cost of capital : Calculate the weighted average cost of capital (WACC) for existing capital

Calculate the project and equity free cash flows : Calculate the Project and Equity Free Cash Flows for the following scenario

The asset beta for firms in the same industry code : The asset beta for firms in the same industry (SIC) code and determine that value is 1.15. The firm plans on keeping its D/E ratio constant (at the current level) going forward and the tax rate is expected to be 35%. The beta of the firm's de..

User Account

All Pages