Tool for analyzing company current situation

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Reference no: EM132295808

Discussion -Situation Analysis: PESTEL Analysis

We reviewed the SWOT Analysis as a tool for analyzing a company's current situation; however, there are other tools that can be used. One such tool is a PESTEL analysis, which examines the political, economic, social, technological, environmental, and legal factors that impact marketing decisions.

For your initial post, do the following:

Discuss which factor in the PESTEL analysis framework (political, economic, social, technological, environmental, or legal) you believe will have the most significant impact on your marketing decisions for the course project. Explain why you feel this factor will have the greatest impact.

Cite at least one source to support your position.

Reference no: EM132295808

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