Tony competitive advantage against his direct competitors

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Reference no: EM132076274

Scenario: Tony is the owner of Tony’s Pizzeria, which is located in the city closest to where you live. Tony created a market research survey to help him better understand his customers and summarized results in the analysis provided here.

Tony has now hired you to summarize the basic components of a marketing strategy for his business.

1. What is Tony’s competitive advantage against his direct competitors (other pizza restaurants) and indirect competitors (other restaurants)? Is it his product quality? Is it the restaurant atmosphere? Location? This needs to be identified?

2. Please Provide 3 SMART goals which are Measurable, Specific , Achieveable and Time Bounded?

3. Which Growth Strategies from these should used (Market Penetration, Market Development, Product Development, Diversification)?

4. Each of the 4 Marketing Mix must be discussed. For instance, discuss the product. Discuss Pricing strategy. Discuss how you will promote the Pizzeria, Discussion Place (location) and how the products will be distributed to customers?

Please answer this ASAP in detail.

Reference no: EM132076274

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