To which environmental force is flashflix reacting

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Reference no: EM131917168

Please help answering Marketing questions.

Question 1.

__________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines.

a. Behavioral

b. Gender

c. Benefit

d. Occasion

e. Geographic

Question 2.

__________ consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization.

a. Social networking

b. Organization marketing

c. Niche marketing

d. Puffery

e. Organizational learning

Question 3.

The Farmer's Pantry, an all-natural upscale grocery store, tends to cater to a well-educated, upper-middle-class clientele. The stores use streaming video from the farms and fishing boats that supply their products directly to their customers' phones via hash tags. What environmental force is Farmer's Pantry leveraging?

a. Technological

b. Social

c. Political

d. Economic

e. Competition

f. POOL 9

Question 4.

Responding to very strict "green" legislation, the chemical firm Atticus Environmental is touting the safety of its consumer-based vegetable garden insecticide, claiming it bio-degrades in 90 days, which is twice as fast as required by the new law. Which environmental factor is the firm hoping to leverage for additional sales?

a. Technological

b. Social

c. Political

d. Economic

e. Competition

Question 5.

Taking advantage of the trend in multi-generational housing, Madison Builders is aggressively marketing its "home within a home" concept, which features a grandparents' mini-home incorporated into a large single-family house. Which environmental force is Madison Builders counting on for its future home sales?

a. Technological

b. Social

c. Political

d. Economic

e. Competition

Question 6.

FlashFlix, a streaming movie service, created a blog to help parents on budget plan "movie at home" parties for their kids and their friends, offering prizes to the best blog story about how the family was coping with a tight budget. To which environmental force is FlashFlix reacting?

a. Technological

b. Social

c. Political

d. Economic

e. Competition

Question 7.

Casey has finally finished his Saturday chores and is preparing for a little "me time" away from the house and family. He and his wife have agreed on a budget of $50 for his weekly Saturday outings with his buddies. They are debating whether to play golf, watch the game at the local sports bar, or visit the car show as they only have funds for one of these. What environmental force are Casey and his friends experiencing?

a. Technological

b. Social

c. Political

d. Economic

e. Competition

Question 8.

Select the definition that best describes the concept of a persona.

a. A set of psychological traits used in identifying advertising.

b. A fictional name and set of characteristics describing a market segment.

c. The demographic traits of a group of consumers.

d. A set of characteristics used in setting price.

e. A segmentation strategy based on the beliefs of consumer.

Question 9.

The quantitative (numerical) segmentation factors that help a marketing manager decide where, and to whom, to sell the firm's products such as age, race, gender, and income are known as:

a. lifestyle choices.

b. communications planning.

c. demographics.

d. market planning.

e. numeric profile.

Reference no: EM131917168

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