To what extent social media giving power to consumers

Assignment Help Management Theories
Reference no: EM131950580 , Length: word count:1500

Introduction to Marketing Assignment - Essay

The assignment is served as two purposes:

a) To assess students' knowledge about contemporary issue of marketing and

b) As a diagnostic test of the students' writing and referencing skills.

Essay topic: "To what extent social media giving power to consumers to take actions againts companies. Discuss"

The students are required to respond to the statement above and write the responses in an essay format. The points of this assessment are to test students' knowledge on contemporary marketing issues as well as to provide students with an at-risk assessment. The aim is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the subject.

This assessment will allow lecturer/tutor to work with the students and provide early feedback which they can take on board for later assignments. If necessary the student may be referred to the learning support unit for further help.

As the assessment asks for the opinion, the arguments need to be supported with reliable sources of information. It is expected that the students will cite at least 4 references. Sources that can be used, for example, include the textbook and refereed journal articles.

Although the key aims of this task is for lecturers/tutors to see the strengths and possible areas of improvement with the students' academic writing, the students should strive to write in as clear a manner as possible, using well-constructed paragraphs, and avoiding bullet points, incomplete sentences, or overly formal or informal language.

References -

1. Sensis Social Media Report 2017, Chapter 1 - Australians and social media Released 22 June 2017

2. The power of social media - How CMOs and CIOs can partner to build business value using social media

3. A study of the impact of social media on consumers by M. Nick Hajli.

Attachment:- Assignment Files.rar

Reference no: EM131950580

Questions Cloud

What is the probability that they would say that the effects : If you randomly selected an individual from those polled, what is the probability that they would say that the effects "were not harmful at all"?
Assess the effectiveness of starbucks management decisions : Assess the effectiveness of Starbucks' management decisions in providing innovative offerings for its customers.
Find the probability that their weights sum : If 465 M&Ms are randomly selected, find the probability that their weights sum to at least 396.9. (Round your answer to four decimal places.)
Do you believe your new products are truly successful : Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product.
To what extent social media giving power to consumers : BUS104 - Introduction to Marketing Assignment - Essay "To what extent social media giving power to consumers to take actions againts companies. Discuss"
What is the probability that one die shows : Suppose two fair dice rolled. What is the probability that one die shows exactly two more than the other die or the sum of the dice is (6 or both )?
Examine the selected companys specific practices or policies : Evaluate the fundamental driving forces that shape the organizational environment of the selected company.
Give the distribution of x : Let the average salary be $3,000 per year with a standard deviation of $6,000. We randomly survey 1,000 residents of that country.
Give the distribution of x : The percent of fat calories that a person consumes each day is normally distributed with a mean of about 33 and a standard deviation of about ten.

Reviews

len1950580

4/20/2018 4:41:21 AM

Submission Details -Individual Assessment - Word limit: 1500 words (±10%) (excluding reference list) You need to state the word count of the assessment on the cover page. The response should be professionally in Arial 10pt or Times New Roman 12pt, single space. Harvard (Anglia) style referencing. Submission deadline Week 6 – Sunday 21 April 2018, by 11.59pm. Late penalties and extensions: An important part of business life and key to achieving KOI’s graduate outcome of Professional Skills is the ability to manage workloads and meet deadlines. Consequently, any assessment items such as in- class quizzes and assignments missed or submitted after the due date/time will attract a penalty. Penalty for written assessment is - 5% of the total available marksper calendar day unless an extension is approved.

len1950580

4/20/2018 4:41:14 AM

Applying for extension: If students are unable to submit or attend an assessment when due, and extensions are possible, they must apply by completing the appropriate Application for Extension form available from the Student Information Centre in Moodle, the KOI Website (Policies and Forms) and the Reception Desk (Market St and Kent St), as soon as possible but no later than three (3) working days of the assessment due date. Appropriate documentary evidence to support the request for an extension must be supplied. Please remember there is no guarantee of an extension being granted, and poor organisation is not a satisfactory reason to be granted an extension.

len1950580

4/20/2018 4:41:07 AM

Marks out of 15 will be awarded based on how well the following criteria is addressed: Focus and detail – clear main ideas and well supported by detail and accurate information. Organisation of the essay: Information is relevant and presented in logical order. Sentences, structure, grammar, mechanics and spelling. References and referencing skills.

len1950580

4/20/2018 4:40:58 AM

Discussion of the essay topic are very well-developed in respect to focus and details. Excellent ability to organise information coherently and communicates ideas accurately and appropriately. The foundation for the literature review are expertly developed with respect to: adequate search keyword and identification of four relevant articles. Excellent evidence of knowledge and skills specific to the research questions. Excellent ability to present information with correct referencing.

Write a Review

Management Theories Questions & Answers

  Learning in action

Learning contract proposal that will form the basis of your learning contract report.

  Change is the only constant

"Change is the only constant " Evaluate the different types of change that have occurred in Sony.

  How do advertisers try to use group influence

How do advertisers try to use group influence?  Will you find any specific examples and explain the relevant theory of group behavior and influence?

  Case study:saving sony

You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.

  How the stock market works

The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.

  Find the optimal production quantities

Find not only the optimal production quantities, but also the optimal total cost.

  Describe the management process

Describe the management process and identify the skills required to manage business organizations.

  Case study : bert''s bonsai and aquatic sport museum

Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.

  Knowledge management techniques

Demonstrate understanding of the many-sided nature of knowledge management

  Theory of transtheoretical model

Demonstrate understanding of the many-sided nature of knowledge management

  Write a paper on historical trends of management

Write a paper on Historical Trends of Management.

  Theory of reasoned action

Theory of Planned Behavior and Integrated Behaviors Model

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd