To what extent does this brand exhibit human-like emotions

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Reference no: EM133201629 , Length: 8 pages.

Assignment: The Humanization of Brands During Marketing Brands Report

1. Choose one real brand that employs anthropomorphism in its marketing communication;

2. Introduce the brand and describe how it uses anthropomorphism in its marketing;

3. Brand/product anthropomorphism imbues human-like emotion and cognition to the brand/product.

a. To what extent does this brand exhibit human-like emotions?

b. To what extent does this brand exhibit human-like cognition?

4. Analyze the effectiveness of anthropomorphism for this brand by

a. Identifying two aspects that you (as a consumer) like about this brand with regard of its use of anthropomorphism in marketing;

b. Identify two aspects that you (as a consumer) dislike about this brand with regard of its use of anthropomorphism in marketing;

c. Make three marketing recommendation to this brand to enhance its effectiveness of anthropomorphism in marketing.

d. The recommendations can be something new that the brand can consider or a modification of the anthropomorphic tactics that the brand is currently using.

Reference no: EM133201629

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