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Discussion Post: Marketing Mistakes
Instructions
For this discussion, use the healthy food restaurant scenario as the basis for your response:
1) Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.
Post a Response
Address the following in your discussion post:
Make the case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.
1) To what degree is this type of price discrimination?2) How will the plan increase revenue?3) Why will both groups of customers be satisfied with the deal?4) Why is this a legal form of pricing?
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