To develop effective relationship marketing

Reference no: EM132582733

Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

Question 1: To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors.

Question 2: Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Question 3: Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

Reference no: EM132582733

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