Reference no: EM13736840
Marketing Hospitality Service
PURPOSE
To create a comprehensive marketing plan for a destination of your choice, applying skills and knowledge gained through course concepts and tools.
INSTRUCTIONS/OUTLINE:
1. Participation. Collaborate and work with your group.
2. Presentation. Deliver an in-class presentation, sharing the highlights of your written report.
a. Presentations should be 10-12 minutes in length, followed by 5 minutes for questions.
b. All group members must be respond to questions, but do not have to speak during the presentation.
c. Visual presentation tools, (i.e. PowerPoint, Prezi, graphs, charts, etc.) should be used to compliment the oral presentation.
3. Written Plan. Prepare a typed, comprehensive marketing plan for your destination.
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