Reference no: EM132558319
TMAS 5130 Consulting and Client Management Practices - Kwantlen Polytechnic University
Assignment - Consulting simulation based on a case study Learning goals:
• Articulate the roles of both the consultant and the client-internal and external and. distinguish the phases of consulting and the associated client deliverables for each phase:Entry. Diagnosis. Planning Implementation. and Termination
• Understand the breadth of key methodologies. tools and techniques associated with each phase in the consulting process
• Define key factors and issues relevant to a consulting engagement with internal or external clients and examine their inter-relationships
• Synthesize complex challenges into logical pieces that can be individually addressed to effectively identity clients needs
• Demonstrate the atriity to participate effectively in the planning implementation and evaluation of projects that involve consulting services
• Apply appropriate needs discovery techniques and probing skills to identity client needs
• Apply effective analytical techniques for data gathering and problem/solving
• Negotiate client engagement and buy-in
Assignment topics:
• The consulting process: diagnosis phase
• The consultant-client relationship
• Consulting in strategy, marketing & distribution
• Bioengineering & genetically enhanced food production
Assignment task #2 - Simulation of the consultant preparation for a diagnosis feedback session meeting with a client Simulation background:
When, November 15. 2014 at 10.00 am.
Where? Plant Sciences Headquarters, Boise. Idaho. USA
How' Forego-lace meeting
Who?
Your team of biotechnology and agricultural marketing consultants with International Agribusiness Group PAG)
and.
Haven Baker. Vice president of Plant Sciences for .I.R. Simplot Company (SPS) Why? (simulation setting):
• Your consulting firm (IAG) had a successful entry with Plant Sciences- After preparing and presenting a consulting proposal on September 2014, your firm was hired to proceed with a diagnosis of SPS strategy and Innate's marketing and commercialization plan for 2015 and beyond.
• 'for SPS. the challenge was how to capture a shale of value created by Innate. Most biotech companies captured %rabie by charging a premium for biotech seed over the price of conventional seed. This worked well if the value came from better onfarm performance or a higher farm-gate price for the crop. However, Innate's benefits at the packer. retailer, and consumer levels might not be apparent or immediately available in the form of a higher fatm-gate price to the grower. In addition. the potato seed industry was highly fragmented compared to other crops'
• In the first half of 2014. the company evaluated several commercialization scenarios to determine the best model to use for fresh potatoes. It was decided that a staggered approach would be used in order in 201$ and 2016 involving various distribution channels to achieve breakeven in 2017.
• As Haven Baker is preparing innate for entry into the market in 2015. he communicated to you that they would like your firm to assist with:
1) a comprehensive review of the elements relevant to Innatas staggered approach to commercialization (as outlined in the case, appendices and/or endnours)
2) an assessment of the proposed commercialization strategy I or Innate (2015 and 20161 with the goal to achieve breakeven in 2017
Assignment task:
• Prepare a 15 page (maximum) MS PP?' consulting/diagnosis document which you will be presenting to Maven Baker on November 15.:014.
• You should be prepared to deliver your consulting/diagnosis presentation in 10 minutes or less (excluding answering client questions) to the other students.