Reference no: EM132675471

TM6002 Strategic Marketing Management

Learning Outcome 1: Demonstrate a critical understanding of the strategic marketing management process

Learning Outcome 2: Apply and critically evaluate a range of techniques of strategic marketing analysis and enquiry.

Learning Outcome 4: Demonstrate ability to communicate key ideas and arguments effectively in various formats.

Assessment Task:

You are to produce a 3000 word report for the Board of Strategic Marketing Managers of your organization. The purpose is to provide a clear critical insight into the current strategic marketing issues facing that company as a result of you conducting a strategic situational analysis of its current internal and external marketing environment.

Specific Guidance:

1. Introduction (purpose; company, etc.) & Conclusion (synthesis of key issues the Board should be aware of) [max. 300 words]

2. Drawing upon the internal AND external situational analysis critically analyse:
- one key internal factor [e.g. a specific area of strength/capability, or value creation, etc.]
- one external factor [e.g. competition, or changing customer attitudes & behaviours, or another macro factors, etc.]. [approx.2200 words]

3. Make one key strategic marketing recommendation to the company based on the above analyses, justifying your idea. [approx.500 words]

4. Use Appendices to present any supporting referenced evidence from your analyses.

5. Demonstrate critical application and evaluation of a range of relevant strategic marketing techniques, theory and concepts covered within this module and from your own independent learning.

Attachment:- Strategic Marketing Management.rar