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Title-strategy and positioning analysis

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Title: Strategy and Positioning Analysis

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

We made up a company called M'Eye Optics, our product is B'Eyeonic lens (eyewear can adjust to near and far distance and change to color depending on sunlight)

Develop a 2,100-word analysis that includes: I need 700 words for my portion, I have to answer question 3 and 4 in a paragraph format. I just attached question 1 and 2 so you could see what the assignment is about.

  • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
  • Explain how the packaging you will use for your product or service will add value.
  • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
  • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

Please include references

Format your assignment consistent with APA guidelines

Reference no: EM131161443

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