Reference no: EM133152791

These are questions about Public and Media Relations. Please choose the correct answer and explain the reason briefly.

1. The impact of including a photo or video in your social media posts is:

a) 3 times the level of engagement

b) 30% increase in the level of engagement

c) No impact but followers enjoy images

d) 10 times the level of engagement

e) Impact is unknown

2. Which of the following statements applies to a mediated or indirect distribution channel?

a) Organizations interact directly with their intended audience

b) The organization makes contact through the mass media

c) Examples include an organization's website and social media platforms

d) All of the above

A and B only

3. You can measure the ability to have someone follow a link on your social media post to gain further information via:

a) Social reach

b) Referral traffic

c) Engagement levels

d) Community size

5. The Harry Potter movies are a good example of this storytelling framework:

a) Ben Franklin Method

b) Dan Harmon's Story Circle

c) Pixar Pitch

d) Hero's Journey