Three significant advantages over traditional methods

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Reference no: EM132292028

Using social media to connect with customers has three significant advantages over traditional methods. First, a business can engage with many people at once. Second, social media enables a business to connect with people who have already shown an interest in the company’s product or service. Third, using social media to connect with customers is far less expensive and more efficient than holding face-to-face meetings, prospecting, and traveling.

You have learned about the advantages of social media marketing in communicating with potential customers. When it comes to building a company community, it seems like social media has strong advantages over more traditional forms of marketing, including the use of other forms of media. Is this true? Do you think social media marketing will ultimately take over other forms of media advertising, making them obsolete? Why or why not?

Reference no: EM132292028

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