Three of them failed to reach even minimal sales

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Reference no: EM132177841

1. Fence Patrol added four new products earlier this spring to increase variety for customers. Three of them failed to reach even minimal sales. What could be a possible cause?

The actual producs may not have been well designed.

The products were not positioned correctly in the market.

The market size may have been overestimated.

All of the above

None of the above.

2. There are a number of desirable qualities for a brand name. These include all of the following EXCEPT:

The brand should almost always be a long word to get attention.

It should suggest something about the product's benefits and qualities.

It should be easy to recognize, pronouce and remember.

The name should translate easily into foreigh languages.

C and D

3. Companies may set prices low for all of the following reasons EXCEPT:

To prepare for an easy exit from a market

To prevent competition from entering the market

To stabilize the market

To create excitement for a product

To match a competitor

4. If customers perceive that the price is less than the product's value, they will buy it and the seller loses:

profit opportunities

price elasticity

market share

target cost

breakeven pricing

Reference no: EM132177841

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