Three major levels of marketing coverage

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3. Marketers can select from three major levels of marketing coverage when determining the number and kinds of outlets in which to sell a product: intensive, selective, or exclusive distribution. Explain the differences among these three methods of distribution.Characteristics of the product and its target market determine the intensity of coverage a product should receive. Indicate the intensity level best suited for the following products, and explain why it is appropriate.

a. Personal computers

b. Deodorant

c. Canon digital cameras

d. Nike athletic shoes

Reference no: EM13758952

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