Three fast-food chains are discussed

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Three fast-food chains are discussed in the text. McDonald's traditional process is make-to-stock; Wendy's has a make-to-order process; Burger King has a process which is a hybrid of the other two. Discuss the advantages and disadvantages of each of these approaches. Why do you suppose that each of these approaches can survive in the fast-food industry?

Reference no: EM13758329

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