Three brands in the category in terms of pricing strategies

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1. What groups must be represented in emergency planning? Are there other groups that shouldMarketing Programs to Build Brand Equity.

2. Choose a product category. (The two brands have to be from the same category/ preferably two well-known brands) Profile two to three brands in the category in terms of pricing strategies and perceived value. If possible, review the brands' pricing histories. Have these brands set and adjusted prices properly? What would you do differently? be represented?

3. If you were the supervisor over the unit executives, and the unit 1 executive was much more effective at change management than the unit 2 executive, how might you support the unit 2 executive to improve his or her ability to manage change?

Reference no: EM132104564

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