Three alternatives that lead to desired managerial goal

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Q. Jeff Bezos, of Amazon.com, is aware of the competition ahead for the "Kindle" line. With the present market environment, there are several alternative scenarios for feasible 'game changers," based on a consumer research study. Bezos must rejuvenate the "Kindle" brand, thus is a dilemma. The decision problem formulation must take into account the present market environment, Jeff Bezos' personality and management style and comprise significant feasible alternatives. Within the Decision Problem Formulation model is; The Decision maker, Environment of Decision making and Alternatives that lead to desired managerial goal. List three Alternatives that lead to desired managerial goal?

Reference no: EM1398718

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