Threats to different types of internal and external validity

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1. Describe everything that happened the last time you bought a carbonated drink. How does consumer behavior differ when purchasing a pair of sneakers? What role did the advertising and promotion layer play in alerting the use of said product?

2. Describe the circumstances under which experimental conditions experience threats to the different types of internal and external validity.

3. Describe the circumstances under which experimental conditions experience threats to the different types of internal and external validity.

4. Evaluate the following statement: "It is a simple task to recognize ethical situations in marketing research."

Reference no: EM132231381

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