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Suppose you are in charge of taking ABC Manufacturing to the South American markets. You know that there are several important factors to look into for when entering any new country. You offer to prepare a SWOT analysis. Links to an external site. using the Country Commercial Guide for the country of Colombia. Please focus specifically on areas we have learned this semester: tariff and nontariff barriers, product, promotion, price, and place. You will then discuss whether Colombia trade environment is well-developed, open, or restrictive to trade from the U.S. Note: use the Country Commercial Guides to asses the marketing strengths, weaknesses, opportunities, and threats of one specific country based on current trade information. https://www.export.gov/ccg (Links to an external site.)Links to an external site.
Those listed below are particularly helpful:
Selling US Products and Services
Customs regulations and standards (tariffs, documentation, labeling and marking)
Franchising
eCommerce
Trade Promotion and Advertising
Pricing
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