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Thousands of stores across the united states

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Starbucks has become a household name, with thousands of stores across the United States and the world. Yet, they have generally operated within a fairly narrow market: Coffee Shops. Recently, Starbucks has begun initiatives to diversify. As a group, analyze the business, discuss your thoughts and suggest areas into which Starbucks could expand based on your assessment of their core competencies and competitive advantages.

Reference no: EM131508569

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