Thought leadership is relatively new marketing concept

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Question

"Thought leadership" is a relatively new marketing concept. Thought leadership means discovering your customers' most important questions and providing thorough, easily understood answers in the formats your customers prefer. Often, this can be accomplished by making use of social media. In this assignment, you will complete a product marketing video intended for social media deployment. (You do not need to actually post the video on social media.) Use your expertise in a subject area to create the video content, and your personality to capture the viewers' attention. Be creative and have fun.

Create an outline of what you intend to cover in your video. Address the following:

- Describe your product or service.

- Answer the question of why the consumer would benefit from it.

- Tell your viewers how to purchase it.

Reference no: EM133539626

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