Thorough internal and external situational analysis

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Reference no: EM131649181

A. Conduct a thorough internal and external situational analysis (SWOT) of Green Mountain Coffee Roasters : strength; weakness; opportunity and threat

B. Using Porter’s Five Forces model, explore the

1. Bargaining power of buyers

2. Bargaining power of suppliers

3. Threat of new entrants

4. Threat of substitute products

5. Intensity of rivalry among existing competitors

6. Any other factors

Reference no: EM131649181

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