Reference no: EM13388300

This week’s assignment is focused on global marketing. Thanks to technology, the world is getting smaller. But there are still legal, cultural and other factors affecting global marketers.

For this assignment you will need to research and write a 2-3 page paper on Global Marketing.

In the paper you must include a discussion on:

    The advantages, disadvantages and challenges of global expansion.
    Explain how companies adapt to marketing globalization.
    A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example).

Before you start writing—read all of the material for this week’s assignment.  As you read, highlight the areas of the text that align to this week’s paper.

Next, take a few minutes to write an outline.  This will save you a lot of time if you do this before starting to write.  Here is an example of a sample outline for this paper.  Your outline will look different—it will have the specifics that you intend to include in your paper.

Sample Paper Outline

Title: Global Marketing

Introductory Paragraph (Write your thesis first…the rest of the paper will flow from your thesis.)

 

Paragraph 1: Advantages, disadvantages and challenges of global expansion and e-commerce

Paragraph 2: A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example).

Paragraph 3: A suggested strategy for global expansion for an organization (include a brief summary of whatever organization you choose to use as your example).

Conclusion Paragraph: Which links back to thesis…do not introduce new ideas here.

Provide references to support information in paper.  List your references in the text of the paper and at the end of the paper in a separate section.

Once you have written your paper, be sure to go back to the assignment requirements and make sure you have included all of the required elements.  Read the paper out loud and check for any grammatical errors or miss-spelled words.