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The same process you followed for the first article applies here, i.e. scan the business and/or marketing press for a current (within the last 2 months) article on some aspect of marketing. This could be branding or re-branding, advertising or other traditional promotion, social media activity, distribution strategy, etc. Your article can discuss a specific brand, corporate strategy or service, here in the U.S. or abroad.
Your review should quickly summarize the gist of the article followed by your own observations as to what the article means in terms of an impact on a specific company's marketing success/failure or a broader impact on marketing in general. Also, cite the source of your article.
Again, as way of example: From Fortune.com, Jun 6. Tesla recently announced another delay in its long anticipated Model 3. This was to be the "economical", "for the masses" electric car that was to be a major source of revenue for the struggling firm. How does a production delay affect marketing? The easy comment is that it pushes back the advertising and promotionschedule. More importantly it might dampen consumer interest in the car since it appears there has been a lot of hype and no product to back it up. This might cause Tesla to lose its position as First Mover to others developing e-cars such as Renault, BMW, Nissan and Volvo. It might also cause Tesla to miss the "window of opportunity" given the significant amount of hype about affordable e-cars and their failure to deliver one.
A company has started a phone service that uses overseas doctors to provide emergency medical consultations. The responding doctors are based in a country with low wages but with a highly skilled pool of physicians. What is the percentage of calls be..
Solving customers' problems is a continuous process in the product development cycle.
Conduct a resource-based analysis of some of Best Buy’s historical strengths. In order to do this, identify at least three resources or capabilities and use the VRINE model to analyze them. Provide justifications for your conclusions and use appropri..
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Describe the Topic "Target Costing" in the field of purchasing management
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A manufactured product has a constant monthly demand of 1,200 units. The machine used to manufacture this product has a constant yearly production rate of 18,000 units and a setup cost of $120. The unit variable production cost is $100 and the annual..
Are these skills important when working in human resources? Why?
What additional challenges do you think Pico faced in extending real-time visibility to its overseas offices?
Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad.
Which factors are supposedly related to CABG morality? Which factors are the most strongly related to CABG mortality?
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