Reference no: EM13390829

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).

Market Research & Targeting
Market Research

•         Research Methods & Data Mining
•         Market Research Process

Consumer Behavior

•         B2C vs. B2B
•         Consumer Decision Making Process
•         Factors Affecting B2C and B2B consumer behavior

Market Segmentation

•         Market Segmentation Concepts
•         Segmentation Process
•         Segmentation Strategies

Target Marketing
Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.