Reference no: EM131482256

Thirst-Aid Culture Background

Instructions: Thirst-Aid is a made up soft drink company I created for a class. I need to make up the cultural background of the company. Below is an overview of the company so far.

Thirst Aid’s primary responsibility is to its customers as a beverage company is committed to making all our drinks exceed FDA (Food and Drug Administration), we do this by ensuring that the water we use free from all possible pollutants and the fruit used as our flavouring is free from pesticides.

Second for our employees we are an equal opportunity employer we hire people based solely on their qualifications, and we do not tolerate any form of discrimination or harassment if an employee is caught doing either more than once they are terminated.

For our suppliers, Thirst Aid looks to build a strong relationship where neither party is take advantage of by the other we ensure that all requests for ingredients are made within a reasonable time frame, this allows are suppliers to meet all our requests without feeling the need to cut corners.

Environmental protection is an issue that is becoming more important to Thirst Aid as we rely on sources of water and farmland for all our products, our company is starting an initiative to gather volunteers to help pick up plastic bags, bottles and aluminum cans along the road and recycle them into new once.

As far as the community, Thirst aid donate funds, goods and services to charities. Our employees have volunteered in many walk s against the fight for cancer. We have donated funds for an organization called Prevent Child Abuse America that help children around the nation. We are open to any local and national donation request.

Lastly, we want to have a positive relationship with the media we answer questions on social media, welcome any credited member of the press to facilities if they have questions about worker safety for example we will show them around our factors, if they want to know how a process works we will example it to them.

As a beverage company Thirst Aid needs to design, test and bring new drinks to the market if we want to stay competitive, and while every employer wants to trust their employees but there’s a possibility of an employee taking a bribe and sell the information of a new product line or flavor to our competitors. To try to limit the kind behavior we can crate and incentive program where we ask employees to help decide on a new product and the best 2 or 3 ideas will be picked turned into an actual product, and if it’s successful in the market the employee(s) who came up with the winning idea get a percentage of annual sales as a bonus.

Fraud is another example of ethical misbehavior there was an episode of Forensic Files where the co-owner of a remolding firm was charging the supply expense account for supplies that where delivered but never paid for, rather than use the supplies for the business not only did he not pay for them he also used them for private use (Forensic Files: S 13, EP 1 Frozen assets). While the Forensic Files episode ended in tragedy Thirst Aid plans to limit such fraud by using a separation of duties one employee will sign for supplier shipments, one will take count inventory of supplies and another will oversee payment to suppliers, this way not one person will have more than one person will be involved in supplies and with catch eyes on what’s going this will keep fraud down and hopeful benefit our supplier relations.

Marketing can be a costly part of a business and one in which we need exercise the upmost care with as there is potential for both fraud and possible violation of intellectual property rights, fraud in that our ads could have exaggerated claims (puffery) such as “our new juice will improve your eyesight”. Violations of intellectual property rights could include anything from using a competitors’ logo, mascot, jingle or any other trademark (patent or copyright).

To prevent false advertising Thirst Aid hires an independent company to review and test all ad claims before they make it to print or on air/line, we also plan it make sure our advertising reframes from mention anything to do with our competitors and focus purely on products, this will help limit fraud and hopeful build better reputation with our stakeholder especially the media and customers as it will help build trust between us.