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Stella Liebeck, an elderly grandmother, received third-degree burns when she spilled coffee purchased at a McDonald's drive-through. At trial, experts testified that McDonald's coffee was too hot to be consumed at the point of purchase, was hotter than any other restaurant's coffee or coffee brewed at home, and was so hot that third-degree burns would result within three to five seconds of coming into contact with the skin. McDonald's also conceded that the coffee was brewed extremely hot for commercial (profit) reasons, because most customers wanted coffee to be hot throughout their commute. After finding the company liable, the jury awarded Mrs. Liebeck two days' worth of coffee sales at McDonald's, an amount equivalent to $2.7 million, in punitive damages. The award, although reduced to much less than that, set off a firestorm of criticism that has not died down to this day. Do you believe that it's possible for coffee to be unreasonably dangerous?
Do you believe that the jury's award of $2.7 millions for third-degree burns was excessive? Why do you believe that such an award is necessary? Can you identify any standards which have changed in the industry based upon this case?
Assuming the market is in equilibrium, what does the market believe will be the stock price at the end of 3 years?
The poseidon swim company produces swim trunks. The average sellling price for one of their swim trunks is $84.14. The variable cost per unit is $19.65. Poseidon Swim has a average fixed costs per year of 6,357. Determine the degree of operating leve..
An exporter can shift exchange rate risk to their customers by invoicing in their customer's local currency.
If the required rate of return on the stocks is 9%, what is the current price of the stock?
How does the depreciation adjustment in OCF compare to the investment in property, plant and equipment on a statement of cash flows?
Suppose the real rate is 3.5 percent and the inflation rate is 5.1 percent. What rate would you expect to see on a Treasury bill?
what would be the new cash conversion cycle in dollars and days? How much cash would you generate?
Prepare forecasted contribution margin income statement with two columns showing the expected results of plan 1 and plan 2.
The CEO of Buffalo Bob’s Chicken Wings is considering selling her firm. What is the value of the firm under Scenario 1 and Scenario 2?
Remembering 1 HP = 0.746 kW, if the MARR is 12%/yr and the cost of electricity is $0.06/kWhr,
The net present value (NPV) method estimates how much a potential project will contribute to , and it is the best selection criterion.
What is your company’s weighted average cost of capital (WACC) at the end of Year 1? What is your company’s WACC at the end of Year 2?
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