Thinking of a product that is moving toward convergence

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Reference no: EM133085218

Global convergence represents the spread of common preferences across national borders. Companies benefit from convergence because it decreases the amount of localization required to sell their products.

There are many product markets where global convergence is taking place. But we've also seen many product markets that are resisting homogenization and are retaining their national distinctiveness.

1. Thinking of a product that is moving toward convergence, how will convergence influence the marketing manager's job?

2. Thinking of a product that is resisting convergence, what is the cause of the resistance?

Reference no: EM133085218

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