Thinking more carefully about consumer behavior

Reference no: EM133622832

Question

Why are brick-and-mortar stores thinking more carefully about consumer behavior? They see that marketing strategies based on consumer behavior work for online marketers They do not understand why they are losing customers to online stores They are trying to figure out how to have a stronger online presence without closing the store They want to make a switch from a brick-and-mortar store to an online store.

Reference no: EM133622832

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