Thinking about the sports equipment category

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Reference no: EM13966816

First, start by thinking about the sports equipment category. The sports equipment category is large and contains sports gear, footwear and apparel. Then, choose a product within that category. There are many products available for us to consider purchasing. Think about your chosen product after considering the following situation. The sports equipment industry is highly fragmented, as consumer’s interests are typically within specific segments. Consumers need to know which retailer and which product represents the best choice for them.

Reference no: EM13966816

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