Thinking about the potential size of the market

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Reference no: EM13911763

Costco is going to open a urben Costco, in thinking about the potential size of the market, Costco believes that critical factors are the size of the population, portion of the population that will visit the store and how much they will spend. The current population of Seattle is 700,000 and it is expected to grow at a rate of 1.5% / year. During the first year the UC is open, Costco forecasts that 4% of the population will visit the store and that will increase by 1% / year (i.e.: in the 3rd year the store is open 6% of the population will visit). Each visitor will spend an average of $1,500 / year and that is estimated to increase by 2.5% / year. To help manage risk, the company plans to lease the store space and the planned duration of the lease is 5 years which will be the end of the evaluation period for sales of the pilot UC.

The variable cost of goods sold is forecast to be $1,300 per visitor during the first year the UC is open and is forecast to increase by 2% / year based on inflation estimates. Selling, General and Administrative expenses are forecast to be 9% of revenue each year.

Costco will need slightly more than one year from now (November 2015) to decide on a location and get the site ready. Prior to opening the UC, Costco will need to spend an additional $5 million on UC design and marketing and $10M on equipment (shelving, carts, check-out registers) in support of store. The equipment purchase and marketing promotions will be done approximately six months prior to the start of sales. The equipment will be depreciated using the five year MACRS schedule. The equipment will have a $3 million salvage value at the end of the pilot period and might be able to be used in a future company project. Also, the company will need to invest $2.5 million in inventory prior to the opening of the store. Once sales begin the company will plan to maintain 5 days of accounts receivable, 30 days of inventory and 25 days of accounts payable.

The corporate tax rate is 30%.

Your work is to make a financial statement, include income statement, balance sheet, payback period, NPV, IRR, MIRR and profitability index. Then estimating the WACC for Costco.

Reference no: EM13911763

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