Think of various product categories

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1. Aaron owns two lots of real property, Lot 1 and Lot 2. Lot 1 is located next to a public right-of-way, but Lot 2 is landlocked from the public lot right-of-way by Lot 1. Aaron conveys Lot 2 to Bob with a deed, making no reference to any rights-of-way or any other kinds of easement benefiting Lot 2. Bob then sells Lot 2 to Carol. Carol claims against Aaron that she has a right-of- way easement over Lot 1 for the purposes of providing access from the public street to Lot 2. Does Carol have a valid claim?

2. Think of Various product categories. In each segmentation scheme, to which segment do you feel you belong to? How would marketing be more or less effective for you depending on the segment? How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you?

Reference no: EM132167327

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